VIDEOHEAVEN

Since the 1980s, the video shop has been a desperately necessary space for film culture. In Videoheaven, Alex Ross Perry tells the story of the neighbourhood video shop to consider wider, changing social histories, using appropriated footage from the high and lowbrow.

For some thirty years, from the 1980s until their decline in the 2010s, video shops were crucial arenas for film culture – and both highbrow and lowbrow American cinema has documented their rise, fall and changing meanings. Alex Ross Perry’s Videoheaven, a labour of love ten years in the making, retraces this history using solely appropriated footage from a vast array of films, ranging from huge Hollywood productions to non-professional no-budget affairs, sold solely at their neighbourhood video shop. 

Inspired by Daniel Herbert’s book Videoland: Movie Culture at the American Video Store (2014), Perry renders the video shops a mirror for a wider social history of various developments in media, community structures and the flow of capital – how, for example, the early video shops with their bespoke, responsive curation, were pushed aside by chains with commercial, centralised selections, and how a culture of secret knowledge generously shared was turned into an institution for the manufacturing of consensus.

– Olaf Möller